Image courtesy of Wordwatch
Infographics are an indispensible tool when it comes to visual marketing. Sometimes, the best way of getting your brand or service across to more people is by utilising a carefully thought-out infographic that will push you above your competitors.
However, your infographic won’t really do well unless you make sure that it really stands out. The last thing you want is for it to be mediocre. Make sure you follow the tips compiled below to understand how you can create a really interesting and compelling one.
1. Speak with visuals
Your infographic automatically fails if you’ve got too much text in it to present the information you want to relay. The best infographics utilise information by trying to avoid text if possible.
Information can be relayed through images and text, but don’t feel limited to these mediums, either. You can always use video and audio too, along with other elements to make exciting interactive infographics.
2. Do your own research
So you’ve made a good-looking infographic that uses text, images and other mediums in a really appealing way. However, none of it is going to matter unless you state where you got the data in the first place.
If you’ve done your own research or study and you are in possession of exclusive data, you’re increasing your chances of your infographic going viral, similar to the way newspapers get more attention if they have an exclusive story.
3. Reappropriate content
Spicing your infographic up with reappropriated content from the internet is always a good way of getting some laughs from your audience. Ideally, infographics should be fun to read. A good way of getting some laughs from your audience is by recycling well-known images and catering them to your content.
You could recycle famous movie images, internet memes or music, as long as you are creative in the way that you’re using the material. As long as you credit the original author of the material and you’re not making money off the infographic, you can’t be sued.
4. See what’s out there and do the opposite
There are thousands of infographics online: it’s a very popular medium. In order to figure out how to get yours in the upper echelons, you need to see how your competitors are designing theirs.
Then, instead of following suit, you should turn things around and do the complete opposite. Your infographic needs to stand out, particularly when viewed against your competitors.
5. Use alternative sources of information
While you’re doing research, try and see how other sectors are impacting your area of concern. Look up current events and see if you can find information on something that is somehow connected to your topic.
Be free in how you do your research. Once you’ve gotten all your primary information, start looking around other things that one wouldn’t usually think about, when considering your topic.