Jay-Z : Decoded

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Jay-Z : DecodedAdvertising, Music, Social Media

by joeldelane.com on November 25, 2010 with 1 comment

Jay-Z has recently brought out a new autobiographical book for rhymes and poetry / lyrics, named ‘Decoded‘. For the launch, Bing and the Droga5 agency made an amazing interactive marketing campaign in the form of a treasure hunt. Extracts of the book were placed all over the world. Depicted in underground stations, poolside loungers, bikes, …

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