Enter, designer, Jason Battersby and the Audi One, a concept car of epic proportion, equipped with long metal plates and tinted panels. Created for his thesis project, the Audi One Cultural Achievement Award. Inspired by the Stanley Cup of the National Hockey League, he wanted to create a vehicle that would be passed on to each winner and be driven for one year, collecting the names and experiences of these great individuals. This project was in collaboration with Audi AG, done at the Umeå Institute of Design in Sweden.